Product and packaging design for a media distribution brand at Snap One.

Binary BX cables were developed in order to provide HDMI 2.1 capabilities to Snap One’s partners. Binary BX cables provide partner with the most advanced HDMI technology, delivering 8k video and a plethora of other features.

When designing the product and packaging, we wanted it to stand out amongst competitors. We achieved that by implementing the blue and orange branding along with the bright blue cable head.